Resources Library by ANA

Marketing in Asia

In this paper, we discuss research into marketing in Asia at three different levels, and briefly describe recent studies: Research into Asian markets; e.g. the acceptance of Australian native flowers and protea by Japanese consumers. Research into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Author: Geoff Alford

November 1, 1996

Are you talking to me?

In the rapidly growing markets of Asia, new products, brands and services will increasingly compete for consumer attention. As marketers move towards building global brands, the need for market data which are actionable and provide real insight into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Martine Thiesse, Finola Gowers

November 1, 1996

Quality and technology

This paper describes the key elements of Custom Research Inc.'s quality management system and the role technology has played in Custom Research's continuous improvement, a system which has been recognized by its success in United States’...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Jeffrey L. Pope

September 1, 1996

Quality of service

In a competitive environment, quality of service in voice telephony plays an increasingly important role both from a policy point of view and from a strategic point of view. Measuring, comparing and informing on quality of service will, therefore,...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Michel Rogy, Elke Bantleon

June 15, 1996

Is a process needed?

Most research in telecommunications has focused on tests of technology, not tests of market demand. As a result, key issues such as the competitive frame, consumer needs not met by existing alternatives, and pricing have all gone largely ignored. The...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Murlidhar Rao

June 15, 1996

Forecasting pharmaceutical brands

The aim of this paper is to examine how pharmaceutical forecasting is currently conducted, from different clients' perspectives, to stimulate discussion and to make recommendations about how the practice could be improved. Pharmaceutical forecasting,...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Authors: Oliver Mast, Sandra Buckeldee

June 1, 1995

From black & white to colour

The release of ANC leader Nelson Mandela and unbanning of the ANC in 1990 the eradication of all apartheid legislation from the statute books in 1993 and the first democratic multiracial general election in April this year have introduced dramatic...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Christiane von Ulmenstein

September 1, 1994

Meeting the information challenge

In order to ensure BT - the largest telecommunications supplier in the UK - obtains maximum value from its investment in market research, its Personal Communications (PC) Division has put in place an initiative - the creation of a market research...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Karen Ashton, David Smith, Andrew Dexter

Company: DVL Smith Ltd

September 1, 1994

A database approach to the analysis of complex qualitative research data

It is argued in this paper that the use of text-databases implies a cost-effective and rational use of transcripts from broadly based qualitative studies. Special attention is drawn to the possibility of querying the data by means of an automatically...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Simon Ulrik Kragh

September 1, 1994